The Buzz by Mike Schaffer - Latest Comments

Re: New Muppet Movie Trailer

shrihari pataskar — Tue, 05 Jul 2011 02:10:13 -0000

I think this really the pleasure for the kids as well as their parents.The video is really amazing and really entertaining everyone, i m really impressed with it, i m very exited to watch it.

movie trailers

Re: Can Social Media Save Horse Racing?

horseracingtips00 — Thu, 30 Jun 2011 21:38:01 -0000

improvement is one of the best ways...
but the best of all is stopping it...
they are taking to many rick for the business that they still don't know if they could make it or they will be just loss

Re: About Mike

Rise — Thu, 30 Jun 2011 13:28:06 -0000

Mike...let's chat after the 4th.

Have a good one!
Risë
zcomm
240 395-0225 ext 103

Re: PR Tips for Jim Riggleman and the Washington Nationals

BeltwayBoy Sports — Sun, 26 Jun 2011 12:49:39 -0000

Yeah I agree with you about this being a strange incident and neither side looking real good. I hope that Jim Riggleman will get another job somewhere b/c I thought he did a good job with what he had to work with here in DC.

Re: Backwards Thinking: ESPN980 Delays Podcasts

Ruffin — Tue, 14 Jun 2011 12:40:21 -0000

I'll bite. What's the gov't issue with commercials in podcasts?

Re: Swamp Brothers Premieres Tuesday Night!

PM — Mon, 13 Jun 2011 22:49:25 -0000

I love this show!! The brothers are hilarious, especially Stephen! I watch it everytime it's on and I tape it when I can't be home. I tell all my friends about it, now their watching it. It's awesome, so funny!

Re: Ultimate HAPPO Interview Tips

mole removal — Mon, 13 Jun 2011 13:13:38 -0000

I have always admired your determination to keep your ideal weight. I have been fat for a long time since the children started coming and each year, I add on more. But I am determined to be fit now for health reasons. And I still require to live long and see all my future grandchildren.

Re: Zach Houchins and Deleted Tweets

Sasha H. Muradali — Mon, 13 Jun 2011 10:39:20 -0000

Great interview, Mike!

Congrats :)

Re: Ultimate Warrior vs. Hulk Hogan III?

Bradtiede — Fri, 10 Jun 2011 17:57:30 -0000

I don't know ... I actually believe Warrior here. Call me crazy?

Re: Backwards Thinking: ESPN980 Delays Podcasts

Dan Manco — Wed, 08 Jun 2011 10:34:32 -0000

Great post but here's the BIG media issue. Technology has not only made it more accessible, more technologically doable, primed the audience for wanting it when ever they want it, however they want it. And for FREE.

And digital, for all it's greatness (and I'm a digital professional), can't pay the bills for a traditional media company, be it music, newspapers, magazine, radio, and possibly traditional TV.

The issue is historically traditional media's business model structure included high overheads (staff, old school processes/technology) and subsidized advertising rates. Digital has killed that model - ask the recording industry...ask anyone - including Mr Tony - in the publishing industry. The reality is that traditional media co's serve niche audiences. Niche audiences with an ad supported business model can't support both traditional and digital. More importantly, the ad supported biz model now can't even support traditional media. Eventually, but probably too late, the radio industry will "discover" this reality that the print industry is now facing and they will grasp at straws (e.g. iPad apps for magazines). The painful fact is that traditional media companies will have to completely restructure how they do business and what their business is. It is and will be painful - lost jobs, lost industries (e.g. buggy whips, LPs, telegrams, faxes, CDRoms, etc.) So in the meantime, while there is a Mr Tony radio show that is still viable using the traditional media model, the business side will hold on hard to the only model they think can work...as the ship sinks...and podcast will be delayed. P.S. A subscription model might work (e.g. Ricky Gervais), but the overhead has to be incredibly low...which it won't be in this case anytime soon.

Re: Backwards Thinking: ESPN980 Delays Podcasts

BeltwayBoy Sports — Tue, 07 Jun 2011 22:22:51 -0000

This is backwards thinking and delaying the podcasts will not help them with their problem. I think it could potentially hurt them more, but what do I know?

Re: Backwards Thinking: ESPN980 Delays Podcasts

Johnny — Tue, 07 Jun 2011 03:02:10 -0000

There's a silent minority of littles out here to which none of this advertising talk matters who are getting stiffed. I'm a huge TK fan with multiple emails read out on the show. Been listening for years through all the podcast versions. I would love to get my breakfast from Bagel City. if I needed new windows I'd love to call Harley & Arron @ Window Nation. But I live in Bristol. Not the home of ESPN Bristol, the "original" Bristol. In South West England. It's a long swim to the "art" of Rockville. I can watch TK on PTI on the correct day. I can see Bob Ryan on ATH on the correct day. On my TV. On ESPNAmerica. I want my podcast on the correct day too and I'm willing to pay a subscription fee to do so. Evolve or die, sons of b!tches, or I might bring a snow shovel on my next holiday [vacation].

Re: Backwards Thinking: ESPN980 Delays Podcasts

Fredo — Mon, 06 Jun 2011 22:16:30 -0000

There are elephants in the room here. Most podcast users aren't local, thus listening live would:

A. Artificially inflate the numbers that local advertisers are using to drive revenue.
B. Expensive ads for this type of web-site is an oxymoron. It's a local station primarily, ads will never to high CPM levels.
C. Selling naming rights is a cannabalistic enterprise for local stations. The usual suspects will be those companies who already advertise on the station.

Why not go the micro-payment route? Most of Mr. Tony's listeners are more affluent than the typical radio listener and Apple and Zygna have shown micro-payments can work on a scaling level.

Re: Backwards Thinking: ESPN980 Delays Podcasts

Rick Sharp — Mon, 06 Jun 2011 21:56:15 -0000

TK is under contract to Red Zebra through 2012. RZ should be smart enough to use TK- a well respected pundit with a national reputation and a loyal following to launch their own "Ace Broadcasting" (Carolla's joint which features 9 different podcasts) style network. They could fill the 10-12 slot with just about anything (Cowherd?) and put TK as podcast only.

Re: Backwards Thinking: ESPN980 Delays Podcasts

Jtkjlp — Mon, 06 Jun 2011 19:56:58 -0000

Absolutely correct. Another example is Kevin pollack. He makes money as well. Tony should just go podcast only. He has enough national appeal.

Re: Backwards Thinking: ESPN980 Delays Podcasts

Scott Speh — Mon, 06 Jun 2011 19:23:16 -0000

I still don't understand how angering loyal listeners, even if they aren't in the desired advertising demo, is good for business. Do they *really* think that podcasters will flock to the streaming live broadcast in great numbers? As you mention ("We are not going to get any LESS digital"), current trends in infotainment consumption will prove that the percentage of regular podcasters who will migrate to the live broadcast will be minuscule at best. THUS, what does it hurt to put the podcast up sooner? Seriously, ESPN 980 and the radio industry, podcasters are not going to listen live. It's why we podcast, because we can't listen live. Maybe you try to market to us? Another market segment, hmmm.....

Re: Backwards Thinking: ESPN980 Delays Podcasts

Sdlackey — Mon, 06 Jun 2011 19:18:33 -0000

Ask Carolla it Leo laporte about making cash on podcasts. They can do it. 980 could too

Re: Backwards Thinking: ESPN980 Delays Podcasts

42Screens — Mon, 06 Jun 2011 18:48:19 -0000

This is a great post and I understand the heart of the matter is a business decision, however I feel like the point was missed specifically by two things that were mentioned. Unfortunately, my response turned out to be way too long for this so I posted it here (last 2 bullet points)
http://42screens.wordpress....

Re: Backwards Thinking: ESPN980 Delays Podcasts

Rick Sharp — Mon, 06 Jun 2011 18:15:52 -0000

I blogged my thoughts about how I would have handled this situation. Check it out and let me know what you think. http://bit.ly/lLyPpD

Re: PR Job Opportunity

Jamie Favreau — Fri, 03 Jun 2011 17:25:07 -0000

I shared this with the #DCFlacks meetup group. http://www.meetup.com/DC-PR... They are a PR based meetup group in DC if you haven't heard of them. They are a great group I met them when I was on a trip to DC for a job interview. I didn't wind up getting the job but they are great people none the less.

Re: Thanks for the Memories

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Re: Thanks for the Memories

ภาษาเกาหลี — Wed, 25 May 2011 04:35:29 -0000

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Re: The Grouponing of America

City Girl — Tue, 24 May 2011 20:04:44 -0000

I definitely enjoy the benefits, but it is confusing to keep track of all the daily deals. (Then again, I never was the best coupon clipper either.) It will be interesting to see how this plays out...

Re: The End of Lance Armstrong?

City Girl — Tue, 24 May 2011 20:02:34 -0000

I hope that there's no evidence to support the claims against Lance, but I know that he's far too motivated a man to ever be down for long. xoxo

Re: Macho Man Randy Savage Dead at 58

Bradtiede — Fri, 20 May 2011 18:27:37 -0000

Good article Mike! The sad thing is ... Randy and Elizabeth should have BOTH been in the WWE Hall of Fame a LONG, LONG time ago!